Get the information you needthrough a conversation.
Say what you need to learn. Formfex interviews each respondent, follows up where an answer is vague, and hands everything back as structured data you can summarise and question.
The Problem
Why does learning something from people still start with a ten-question form?
You know what you need to find out. The tools only let you design fields — then leave you to read what comes back.
You design questions, not answers.
You guess every question up front, in a fixed order. Whatever the respondent says, the form cannot ask why.
Answers come back thin.
Ratings and one-line comments tell you what happened, rarely why. The detail you needed was never asked for.
Then someone has to read it all.
Hundreds of rows, read one by one, to find a pattern. By the time it is found, the decision has already been made.
How it works
Three steps from a question to an answer.
You say what you need to learn. Formfex runs the conversation, turns the answers into structured data, and lets you ask that data anything.
Collect → Understand → Explore
Smart Forms
Smart Forms collect the information.
An adaptive interview that follows each answer where it leads, asks what you said you must learn, and never asks the same thing twice.
Smart Analytics
Smart Analytics summarises the information.
Every conversation comes back as structured data — sentiment, themes, and the issues worth acting on, summarised across all your respondents.
AI Chat
AI Chat lets you explore the information.
Ask your data a question in plain language and get the answer, with the responses it came from. The product calls this Ask Your Data.
The difference
A form takes what it is given. A conversation asks why.
The same five minutes of a respondent's time produces something you can act on, instead of a row you have to interpret.
Both return structured data. Only one of them finds out what you didn't know to ask.
Conversational Intelligence
Say what you need to learn. The interview is built around getting it.
List what you must find out — a name, a reason, a budget. Formfex plans the interview around it, follows up when an answer is vague, never asks for something twice, and wraps up once it has what you asked for.
Fexrais analyzing...24
Sessions
87%
Completion
0.72
Sentiment
Response Trend
Smart Analytics
Reading 100 responses takes 2 hours. Reading Formfex's summary takes 2 minutes.
Every response is analyzed the moment it arrives. Formfex finds patterns, flags what's urgent, and writes plain-language summaries — so you get the full picture without opening a spreadsheet.
- Patterns surfaced the moment responses arrive
- Plain-language summaries you can act on immediately
- Anomalies flagged before anyone opens a dashboard
AI Chat
The summary answers the first question. Chat answers the next ten.
Open the analytics of any conversation you ran and ask in plain language. Formfex answers from those sessions only, points to the ones it drew on, and suggests the follow-up worth asking next.
Included in every plan — runs on your monthly AI credits.
Works with your AI assistant
Run the whole loop from your AI assistant.
Formfex has an MCP server, so Claude, Cursor, VS Code, Gemini CLI and other MCP clients can work in your account for you. Ask for an interview, and your assistant drafts it, tests it, publishes it — and later tells you what people said.
- Smart Forms — draft an interview from one sentence, run a test, publish it, and choose who can answer.
- Smart Analytics — read responses, pull the numbers, and generate a report without opening the dashboard.
- AI Chat — ask your data a question and get the answer inside the conversation you are already having.
Available on every plan. Connect in a few minutes from your account — your assistant works within your account's own credits and limits.
Built For
For teams that need better insights, not more data.
Understanding churn
Ask leaving customers what actually went wrong, and get the reason instead of a rating out of five.
Product feedback
Turn scattered feature requests into themes you can rank, with the words your users used.
User research
Run the same interview with hundreds of people at once, and read the synthesis rather than the transcripts.
Employee listening
Ask the follow-up question a survey never asks, and see what your team keeps returning to.
Qualifying leads
Learn what a prospect needs before the first call, collected as structured fields you can filter.
Gathering requirements
Pin down what a client actually needs, with every must-have captured and the gaps marked as gaps.
Security & Access Control
Not every conversation should be public.
When collecting sensitive information, access control is non-negotiable. OTP verification, private access, and encryption — built in.
Verify before they enter.
Email OTP gates access to your interview. Respondents prove who they are before they see a single question.
Private by default.
Your interview exists for the people you intend. It's invisible to everyone else.
You own everything.
Encrypted in transit and at rest. Your responses, your data, your control — always.
Questions?
Frequently asked.
Ready?
Stop collecting data. Start understanding it.
Tell Formfex what you need to know. It asks the questions and brings the answers back as data you can act on.
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